MARKETING WITH CERTTUN
With digital credential platforms we have new options that a paper diploma has never offered. The most important for the student is the ability to share their new certified knowledge and achievements with others, all from their social media, their main means of communication with their contacts, whether academic, professional or personal.
With the irruption of this new form of communication that are social networks we all have more and more need to show the world how good we are, the skills we have and what we have achieved.
And a diploma or badge is the ultimate expression of this. How many times have we logged on to LinkedIn and seen how someone has achieved a certification for a Google training? Or how someone has finished their career or degree? And many times we feel the need to see what exactly this person has obtained. And sometimes even to sign up and become part of the training that this person has completed.
Well, it is at this moment, when a student wants to show all that he has achieved in his social networks so that his thousands of contacts can appreciate it and applaud and recommend it to more people who share his diploma, in this case a diploma that is not a simple pdf. In this case it is an image which redirects to a detail view where you can not only provide relevant information about the training as notes or comments, but also videos, links and even the website of the issuing center.
It should also be considered that the immediacy with which you receive the certificate is much greater, since in a matter of seconds this certificate is registered in the blockchain, in your wallet, in your smartphone and even notified to your mail, so you take advantage of that moment where the student is still happy to receive that recognition.
That added to the fact that the certificates have the corporate image of each center, their colors, their logos, every time a student shares their new certificate, what their followers will see is the brand and the website of who has issued it. Therefore part of their followers will want to do that training, will investigate and will be more likely to end up enrolling in one of the trainings.
Besides, one of the options we have from Certtun is to define the messages to send a clear message that encourages students to take advantage of their certificate, their wallet and to give them maximum exposure. An example of a message would be the following:
You can even predefine the message that the student will share on social networks, either linkedin, Facebook or Twitter, Whatsapp or even email, where you can mention the center, the advantages of the training and its highlights…. But in this way you will be suggesting a message perhaps modified, but that at the very least you will see and inspire you for your own message.
For this reason it is extremely important to take into account these features of Certtun, which provide you with new free marketing channels that can generate a lot of exposure easily and with little effort.